Communicate With Clarity, Credibility, and Impact
NGOs do critical work — but that work only builds trust and support when it is communicated clearly to donors, partners, media, and the communities it serves. Weak internal and external communication quietly undermines even strong programs.
This five-day workshop strengthens participants' communication and public relations skills — from internal messaging to media engagement and public-facing materials — so your organization's work is understood, trusted, and supported.
Who Should Attend
Designed for staff who communicate on behalf of their organization, internally or externally.
What You Will Walk Away With
Clearer Messaging
Craft messages that are clear, consistent, and audience-appropriate.
Confident Media Engagement
Handle media interactions and public statements with more confidence.
Stronger Public Materials
Produce written and visual communications that reflect well on your organization.
A Communications Plan
Leave with a practical framework for planning ongoing communications.
5-Day Curriculum
Click any day to see the full breakdown.
1 Foundations of Communication & PR +
- Core principles of effective organizational communication
- Understanding your audiences and stakeholders
2 Messaging & Writing +
- Crafting clear, consistent key messages
- Writing for donors, media, and the public
3 Media & Public Relations +
- Engaging media and handling interviews
- Managing your organization's public reputation
4 Digital & Visual Communication +
- Basics of digital and visual storytelling
- Choosing the right channels for the right audience
5 Communications Planning & Practicum +
- Building a simple communications plan
- Applied group exercise crafting a real communication piece
Delivery Methodology
A practical, participant-centered approach designed for busy development professionals.
One fee. Everything covered.
Dates and fee for this course were unclear in the source material and have been set to match this workshop series' standard one-week format — please confirm with AAI's Training Coordinator before final publicity.
- Morning tea/snacks (10am)
- Buffet lunch daily
- Bottled water throughout
- Course writing materials
- Afternoon coffee (4pm)
- Certificate of completion
Training trusted across the continent and beyond
Asset Africa Institute specializes in the research, design, and delivery of high-quality, affordable training for development professionals worldwide — built around real organizational challenges, not theory for its own sake.
Organizations that have trusted AAI include:
World Resources Institute · Catholic University of Mozambique · National Open University of Nigeria (NOUN) · ACALISE, Uganda · WIOMSA · Help-ev.de, Zimbabwe · FCA-Kenya · Addis Ababa University, Ethiopia · FHI360, Burundi · GAIN, Pakistan · Moi University, Kenya · The Development Fund, Ethiopia/Somalia · eHealth, Nigeria · JRS, Thailand · SEND Sierra Leone · CABTAL, Cameroon · TOCH, South Sudan · CHA, Malawi · LEAP-RE (EU–AU Energy Partnership) — among tens of others.
Questions, answered
Who should attend this workshop?
Communications, PR, fundraising, and program staff who communicate on behalf of their organization, plus managers who oversee messaging.
When and where does it take place?
21–25 September 2026 in Nairobi, Kenya.
What does the USD 395 fee cover?
Tuition, daily meals and refreshments, course materials, and a certificate of completion. Travel and accommodation are arranged separately.
Is this in person or online?
This workshop is delivered in person in Nairobi, Kenya.
Will I receive a certificate?
Yes — every participant who completes the workshop receives a certificate from Asset Africa Institute.
How do I register?
Click "Reserve Your Seat" to complete the short form, or contact our Training Coordinator directly. Seats are limited and confirmed on a first-come basis.