Reach Donors, Partners, and Communities Where They Already Are
Digital channels are now where donors, partners, and the public form their first impression of an NGO — yet many organizations still treat social media and digital marketing as an afterthought rather than a core part of their outreach.
This five-day workshop builds practical digital marketing and social media skills for the NGO context — from content planning and platform strategy to basic analytics — so your organization can grow its reach and support online.
Who Should Attend
Designed for staff who manage or contribute to their organization's digital presence.
What You Will Walk Away With
A Digital Content Plan
Plan digital content that supports your organization's goals, not just posts for their own sake.
Platform Strategy
Choose and use the right social platforms for your audiences.
Stronger Storytelling
Turn program work into content that engages donors and the public.
Basic Analytics Skills
Read platform analytics well enough to know what is actually working.
5-Day Curriculum
Click any day to see the full breakdown.
1 Foundations of Digital Marketing for NGOs +
- The digital landscape and how NGOs fit into it
- Setting realistic digital marketing goals
2 Content Planning & Storytelling +
- Planning a content calendar around organizational priorities
- Turning program work into compelling stories
3 Social Media Platforms & Tools +
- Choosing the right platforms for your audiences
- Practical tools for scheduling and managing content
4 Digital Fundraising & Engagement +
- Using digital channels to support fundraising and campaigns
- Engaging donors, partners, and volunteers online
5 Analytics & Practicum +
- Reading basic social media and website analytics
- Applied group exercise building a digital content plan
Delivery Methodology
A practical, participant-centered approach designed for busy development professionals.
One fee. Everything covered.
Travel and accommodation are arranged separately by participants; AAI can advise on options on request.
- Morning tea/snacks (10am)
- Buffet lunch daily
- Bottled water throughout
- Course writing materials
- Afternoon coffee (4pm)
- Certificate of completion
Training trusted across the continent and beyond
Asset Africa Institute specializes in the research, design, and delivery of high-quality, affordable training for development professionals worldwide — built around real organizational challenges, not theory for its own sake.
Organizations that have trusted AAI include:
World Resources Institute · Catholic University of Mozambique · National Open University of Nigeria (NOUN) · ACALISE, Uganda · WIOMSA · Help-ev.de, Zimbabwe · FCA-Kenya · Addis Ababa University, Ethiopia · FHI360, Burundi · GAIN, Pakistan · Moi University, Kenya · The Development Fund, Ethiopia/Somalia · eHealth, Nigeria · JRS, Thailand · SEND Sierra Leone · CABTAL, Cameroon · TOCH, South Sudan · CHA, Malawi · LEAP-RE (EU–AU Energy Partnership) — among tens of others.
Questions, answered
Who should attend this workshop?
Communications, social media, marketing, and program staff who manage or contribute to their organization's digital presence.
When and where does it take place?
28 September – 2 October 2026 in Nairobi, Kenya.
What does the USD 495 fee cover?
Tuition, daily meals and refreshments, course materials, and a certificate of completion. Travel and accommodation are arranged separately.
Is this in person or online?
This workshop is delivered in person in Nairobi, Kenya.
Will I receive a certificate?
Yes — every participant who completes the workshop receives a certificate from Asset Africa Institute.
How do I register?
Click "Reserve Your Seat" to complete the short form, or contact our Training Coordinator directly. Seats are limited and confirmed on a first-come basis.