Diversify Your Funding, Strengthen Your Organization's Future
Grant income is shrinking and more competitive every year, and organizations that depend on a narrow set of donors are increasingly exposed. The most resilient NGOs are the ones actively building diversified income — grants, earned income, corporate and individual giving, and strategic partnerships working together.
This five-day workshop equips resource mobilization, business development, and leadership staff with practical tools to build a diversified funding strategy, write proposals that stand out, and explore earned-income and social enterprise models suited to their organization.
Who this workshop is for
Built for anyone responsible for raising, diversifying, or growing their organization's income.
What you'll walk away able to do
Diversify Income Streams
Design a resource mobilization strategy spanning grants, earned income, and partnerships.
Write Winning Proposals
Develop compelling concept notes and proposals that stand out to donors and partners.
Build Strategic Partnerships
Identify and approach corporate, foundation, and institutional partners effectively.
Explore Social Enterprise
Assess and design viable earned-income and social enterprise models for sustainability.
Five days, day by day
Click any day to see the full breakdown.
1 Foundations of Resource Mobilization +
- The changing donor and funding landscape
- Assessing your organization's fundability
- Mapping funding sources: grants, earned income, individual giving, partnerships
- Building a resource mobilization strategy
2 Proposal and Concept Note Development +
- Anatomy of a winning proposal
- Developing a compelling theory of change and logframe
- Budgeting for proposals
- Common reasons proposals get rejected — and how to avoid them
3 Donor and Partner Engagement +
- Researching and prioritizing donors and partners
- Building and managing relationships with institutional donors
- Corporate partnership and CSR engagement strategies
- Negotiation skills for partnership agreements
4 Business Development and Social Enterprise +
- Introduction to social enterprise models for NGOs
- Assessing earned-income opportunities
- Developing a basic business case and revenue model
- Balancing mission and commercial viability
5 Building Your Resource Mobilization Plan +
- Setting realistic fundraising targets and KPIs
- Developing a 12-month resource mobilization action plan
- Monitoring and reporting on fundraising performance
- Presenting plans for peer feedback
How the workshop is delivered
Practical and strategy-focused — you leave with a resource mobilization plan, not just concepts.
One fee. Everything covered.
5-day in-person workshop at Metro Hotel, Nairobi, Kenya.
- Ten o'clock tea/snacks
- Buffet lunches and water
- Writing materials and workshop templates
- Four o'clock coffees
Training trusted across the continent and beyond
Asset Africa Institute specializes in the research, design, and delivery of high-quality, affordable training for development professionals worldwide — built around real organizational challenges, not theory for its own sake.
Organizations that have trusted AAI include:
World Resources Institute · Catholic University of Mozambique · National Open University of Nigeria (NOUN) · ACALISE, Uganda · WIOMSA · Help-ev.de, Zimbabwe · FCA-Kenya · Addis Ababa University, Ethiopia · FHI360, Burundi · GAIN, Pakistan · Moi University, Kenya · The Development Fund, Ethiopia/Somalia · eHealth, Nigeria · JRS, Thailand · SEND Sierra Leone · CABTAL, Cameroon · TOCH, South Sudan · CHA, Malawi · LEAP-RE (EU–AU Energy Partnership) — among tens of others.
Questions, answered
Who should attend this workshop?
Resource mobilization, fundraising, business development, and communications staff, as well as executives, program managers, and board members involved in growing organizational income.
When and where does it take place?
26–30 October 2026, in-person at Metro Hotel, Nairobi, Kenya.
What does the USD 495 fee cover?
Tuition, refreshments, buffet lunches, writing materials, workshop templates, and a certificate of completion. Accommodation and travel are not included.
Is this in person or online?
This workshop is delivered in person only.