Turn Your Cause Into a Campaign That Moves Decision-Makers
Good intentions and strong evidence aren't enough to shift policy or public opinion — advocacy that actually changes outcomes needs a clear strategy, the right messages, and a plan to reach the people who can make the change happen.
This five-day workshop equips NGO and civil society staff with a practical toolkit for designing, running, and measuring advocacy and campaign strategies that influence policy and mobilize public support.
Who Should Attend
Designed for staff who plan or run advocacy, policy, or campaign work.
What You Will Walk Away With
A Clear Advocacy Strategy
Build an advocacy strategy grounded in a real theory of change.
Sharper Messaging
Craft messages that resonate with specific decision-makers and audiences.
Stronger Campaign Planning
Plan a campaign with realistic milestones, tactics, and resources.
Ways to Measure Influence
Leave with practical tools for tracking advocacy progress and impact.
5-Day Curriculum
Click any day to see the full breakdown.
1 Foundations of Advocacy & Campaigning +
- Understanding advocacy, campaigning, and policy change
- Mapping power and decision-making processes
2 Strategy & Theory of Change +
- Building an advocacy theory of change
- Setting realistic advocacy objectives
3 Messaging & Communications +
- Crafting messages for different audiences
- Choosing the right channels and tactics
4 Campaign Planning & Coalition Building +
- Planning campaign timelines and resources
- Working effectively with coalitions and partners
5 Monitoring Influence & Practicum +
- Tracking advocacy progress and measuring influence
- Applied group exercise designing a campaign
Delivery Methodology
A practical, participant-centered approach designed for busy development professionals.
One fee. Everything covered.
Travel and accommodation are arranged separately by participants; AAI can advise on options on request.
- Morning tea/snacks (10am)
- Buffet lunch daily
- Bottled water throughout
- Course writing materials
- Afternoon coffee (4pm)
- Certificate of completion
Training trusted across the continent and beyond
Asset Africa Institute specializes in the research, design, and delivery of high-quality, affordable training for development professionals worldwide — built around real organizational challenges, not theory for its own sake.
Organizations that have trusted AAI include:
World Resources Institute · Catholic University of Mozambique · National Open University of Nigeria (NOUN) · ACALISE, Uganda · WIOMSA · Help-ev.de, Zimbabwe · FCA-Kenya · Addis Ababa University, Ethiopia · FHI360, Burundi · GAIN, Pakistan · Moi University, Kenya · The Development Fund, Ethiopia/Somalia · eHealth, Nigeria · JRS, Thailand · SEND Sierra Leone · CABTAL, Cameroon · TOCH, South Sudan · CHA, Malawi · LEAP-RE (EU–AU Energy Partnership) — among tens of others.
Questions, answered
Who should attend this workshop?
Advocacy, policy, communications, and program staff who plan or run campaign work, plus managers who oversee it.
When and where does it take place?
14–18 September 2026 in Nairobi, Kenya.
What does the USD 395 fee cover?
Tuition, daily meals and refreshments, course materials, and a certificate of completion. Travel and accommodation are arranged separately.
Is this in person or online?
This workshop is delivered in person in Nairobi, Kenya.
Will I receive a certificate?
Yes — every participant who completes the workshop receives a certificate from Asset Africa Institute.
How do I register?
Click "Reserve Your Seat" to complete the short form, or contact our Training Coordinator directly. Seats are limited and confirmed on a first-come basis.